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Mitchell Terpstra
copywriter + creative accomplice
High-wattage, award-winning copywriter with 7+ years of agency experience creating a vast array of advertising collateral for leading brands in both b2c and b2b spheres
Reach me at terpstra.mitchell@gmail.com
Kentucky Legend
Project Background
The brand behind America's #1 selling boneless sliced ham and turkey wanted to double down on its premium reputation while substantiating that status with a story that leveraged its unique geography. Consumer insights gained through extensive focus group research sparked the "Where Food Ought'a Come From" campaign.
Components
ROI
Multiyear campaign has resulted in +23 unaided brand awareness nationwide and +450% web traffic in first six months of campain.
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